Wednesday, 7 December 2011

Graphic Design Branding Guidelines For Your Business

Graphic Design Branding Guidelines For Your Business


Company branding is one of the critical steps in setting up a business. Actually, it can really make a change to the total achievement of your marketing plan. This is why the amalgamation of chart image, graphic illustrations and logo are elemental part of company branding. It might sound a bit chestnut but an image can definitely conveys a thousand words. Your sign or brand must be able to catch interest and draw out emotions from possible clients, particularly those who go off to just get ahead by.Before you make a brand or logo for your business, it is also essential to have a marketing strategy that will assist you make the essential idea of your business. In view of your target market, the level of the business image, the colors to use in the graphic design and the image that will match your company are all constituent of the marketing strategy. To occur with a excellent idea for your company brand, you must first wrap up your aim clients. Secondly, you must arrange a plain purpose for your promotion and branding requirements. Third, you should be creative and brave adequate to attempt new advertising strategy. Lastly, you must clear up on your resources for branding as it will make a adjustments to the scheme that will be used to position the whole thing in place.There are lots of things things you have to think about when branding your business. First, you must keep your branding reliable across raised areas. Secondly, it is your business that makes your symbol iconic – and not the other method around. Third, establish your aim market. If you are aiming a proficient market, your pictures or logo must not be a animated.There are lots of ways of advertising your business brand in all promotion and marketing possessions. From essential marketing using social networking websites to conventional advertising gear like leaflets and flyers, your business brand must be evidently communicated and constantly dependable.
Your symbol is an image that will symbolize the nature of your business. Though, it is not the symbol that describes your business. It is your business that will describe how the symbol will influence the customers. Company branding with a company logo is an efficient way of having your company a countenance, a portico for customers to consider the name following the logo and the quality it represents.A rule of thumb for business branding is to draw out the concentration of your aim customers with logos or pictures that they can connect to. The graphic design, picture or symbol must include the type of your customers. This is why it is essential to find out who your aim customers is before you confirm the idea or image of your business.Branding your business is like making a character to your business, a typical nature that must leave a long-term impact to your aim customers. With the correct branding, you will be proficient to set up your business as a head in its position.

TCL Corporation – creative online Chinese marketing campaign for one of China’s top TV brands

Brief:
  • The TCL Corporation is a one of China’s largest electronics manufacturers. The company is headquartered in Huizhou, Guangdong Province, southern China.
  • The three listed companies of the TCL groups are TCL Corporation (SZ.000100) on the Shenzhen Stock Exchange, and TCL Multimedia Technology Holdings, Ltd. (HK.1070), TCL Communication Technology Holdings, Ltd. (HK.2618) on the Hong Kong Exchange.
  • In mid-2007 the company launched its new LCD television. Newland UK through its sister company Trends, was engaged to plan and implement a marketing campaign for the new product launch.
  • The brief was for a three month online marketing campaign that set the TCL product aside from its competitors.
Challenge:
Online and interactive media is a popular marketing tool in China, particularly in the home and white good sector, meaning stiff competition for TCL. Furthermore, in such a busy market place a major challenge was to differentiate the TCL product from others. For a very standard home appliance this was a quite a challenge.
What we Delivered:
We developed an online media campaign with a difference. We created a series of humorous short films promoting the product which were then broadcast on the most popular Chinese streaming portals such as Youku and Tudo. This series short films depicted humorous scenes in normal Chinese family life that all households could relate to.
As part of this major online campaign we engaged with a number of well known Chinese stars who endorsed the product by broadcasting the series of short films on their blogs and networks – this in itself hundreds of thousands of potential consumers.
Results:
In total our video streaming marketing campaign reached over 3 million viewers China-wide. This served to overcome the challenges intrinsic to marketing products in a busy market place such as this and successfully differentiated TCL from its competitors.
Thanks to this strong and original marketing campaign, TCL LCD TV sales for 2008 reached more than 3.5 million – an increase of 239%.

Friday, 4 November 2011

Web Branding

Web branding is a process of understanding your aims, your goals, and the personality of your organisation and translating that to images, colours and styles to enhance and promote your message to the world.
You may already have a brand that works to a greater or lesser extent. Our designers can work with what you have now or we can create something new and unique. Whether you want to your image to say "contemporary", "classic", "timeless", "fun", "serious" or anything else, we can create for you something that works very well for you.
Often web branding goes along with the development of a website. It can be and is often economical to build the brand and the site at the same time. Images and designs can then be adapted to your stationery and other needs.
Whatever your ideas, talk to us we will be happy to discuss your needs and thoughts.

Tuesday, 19 July 2011

Branding

Branding is The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
The American Marketing Association defines a brand as a "name, term, design, symbol", or any other feature that identifies one seller's good or service as distinct from those of other sellers. The legal term for brand is trademark.usually a Brand is a name, logo, slogan, and/or design scheme associated with a product or service.

 


The key to building brands is combining market segmentation with an in-depth understanding of consumers and the brand identity.
Brand identity and brand image are at the core of our understanding and research of brands, and the foundation for subsequent segmentation and positioning.


Brand identity:
  • contains all the richness of the brand, 
  • represents the basic potential for positioning in various segments, 
  • allows coordinated and controlled communication, 
  • and is also a reflection of the actual world of the brand.
Every brand is also placed within at least one category of products or services, which function according to their own rules. For this reason we must have a firm understanding of the categories in which the brand appears.

In the process of segmentation and positioning brands are placed in a certain segment of the market, and the marketing web has to be adapted to this segment. Branding activities have a variable effect on the market as well as on the brand image, and both of these effects must be (and are) measurable.
In our branding approach we combine qualitative motivational and projective research, with in-depth understanding of the categories in which the brand is active, and quantitative research, which lets us determine the strongest identifying elements of a brand in comparison with the competition. This allows us to both interpret and quantify the image of the brand.

  1. Memorability: A brand serves as a convenient container for a reputation and good will. It's hard for customers to go back to "that whatsitsname store" or to refer business to "the plumber from the Yellow Pages." In addition to an effective company name, it helps when people have material reminders reinforcing the identity of companies they will want to do repeat business with: refrigerator magnets, tote bags, datebooks, coasters, key rings, first aid kits, etc.
  2. Loyalty:When people have a positive experience with a memorable brand, they're more likely to buy that product or service again than competing brands. People who closely bond with a brand identity are not only more likely to repurchase what they bought, but also to buy related items of the same brand, to recommend the brand to others and to resist the lure of a competitor's price cut. The brand identity helps to create and to anchor such loyalty.
  3. Familiarity: Branding has a big effect on non-customers too. Psychologists have shown that familiarity induces liking. Consequently, people who have never done business with you but have encountered your company identity sufficient times may become willing to recommend you even when they have no personal knowledge of your products or services. Seeing your ads on local buses, having your pen on their desk, reading about you in the Hometown News, they spread the word for you when a friend or colleague asks if they know a ____ and that's what you do.
  4. Premium image, premium price
  5. Extensions: Making your company into a brand usually means that you can get more money for the company when you decide to sell it. A Coca-Cola executive once said that if all the company's facilities and inventory vanished all around the world, he could walk into any bank and take out a loan based only on the right to the Coca-Cola name and formula.
  6. Greater company equity: Making your company into a brand usually means that you can get more money for the company when you decide to sell it. A Coca-Cola executive once said that if all the company's facilities and inventory vanished all around the world, he could walk into any bank and take out a loan based only on the right to the Coca-Cola name and formula.
  7. Lower marketing expenses: Although you must invest money to create a brand, once it's created you can maintain it without having to tell the whole story about the brand every time you market it. For instance, a jingle people in your area have heard a zillion times continues to promote the company when it's played without any words. 
  8. For consumers, less risk:When someone feels under pressure to make a wise decision, he or she tends to choose the brand-name supplier over the no-name one. As the saying goes, "You'll never be fired for buying IBM." By building a brand, you fatten your bottom line.

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